There is almost no business that cannot be improved by the creation of a central narrative that speaks to employees, customers and suppliers, clearly defining the image and priorities of the company.   But most companies don’t know how to tell a story, which inhibits their ability to create common touch points that can animate the business and propel innovation.

In this presentation, based on the new business book that he co-authored with Michael Sansolo, Kevin Coupe uses examples from movies ranging from “Citizen Kane” to “Up InThe Air” to help audiences learn how to shape a core narrative and then communicate it throughout their organizations.   Entertaining and engaging, this presentation is designed to change the way people think about the way they approach branding, customer service, and even the nature of leadership.

It’s 2010...and while the gurus and futurists may say they know what is going to happen next, the simple fact is that nobody knows anything.  So, if you’re trying to figure out what the next steps are for your business and your people, who you gonna call?

MorningNewsBeat “Content Guy” Kevin Coupe uses compelling and real-life examples rooted in consumer behavior, technological change and cultural legacies to create a presentation designed to get business audiences thinking strategically rather than tactically, to embrace rather than reject change, and to take seriously Mark Twain’s admonition that “sacred cows make the best hamburger.”

In this fast moving and highly interactive presentation, MorningNewsBeat “Content Guy” Kevin Coupe takes audiences through the process that he goes through every business morning - identifying the day’s and week’s business and cultural stories that are relevant to their business, considering their long-term and short-term impact on their business, and leading them through a discussion of how best to respond to the news.